Mecca
Taking its title from the holy Islamic city, Makkah, “Mecca” pivots on the colloquial understanding of the term, the central place of an organized group all working towards the same ends, or salvation. But in this image, Mecca is not the holy birthplace of the prophet, but rather the center of economic output, a capitalist landscape with the call center as the mecca of this production. In this sprawling interior landscape an infinity maze of interlocking cubicles evokes the cacophony of productivity in office spaces, with stacked chairs mirroring the Kaaba, the faithful are forever bound to circumnavigate the vicious cycle of capitalism. The intricate geometric patterns recall Islamic craftwork, further intertwining the hierarchical and belief structures of both implicated organisations. The individual is assimilated into this structure, sublimating the self towards the coordinated fabrication of the venerated profits. In the holy temple of capitalism, both secular and religious, man is in a symbiotic relationship with the objects of production.
Taking its title from the holy Islamic city, Makkah, “Mecca” pivots on the colloquial understanding of the term, the central place of an organized group all working towards the same ends, or salvation. But in this image, Mecca is not the holy birthplace of the prophet, but rather the center of economic output, a capitalist landscape with the call center as the mecca of this production. In this sprawling interior landscape an infinity maze of interlocking cubicles evokes the cacophony of productivity in office spaces, with stacked chairs mirroring the Kaaba, the faithful are forever bound to circumnavigate the vicious cycle of capitalism. The intricate geometric patterns recall Islamic craftwork, further intertwining the hierarchical and belief structures of both implicated organisations. The individual is assimilated into this structure, sublimating the self towards the coordinated fabrication of the venerated profits. In the holy temple of capitalism, both secular and religious, man is in a symbiotic relationship with the objects of production.
Taking its title from the holy Islamic city, Makkah, “Mecca” pivots on the colloquial understanding of the term, the central place of an organized group all working towards the same ends, or salvation. But in this image, Mecca is not the holy birthplace of the prophet, but rather the center of economic output, a capitalist landscape with the call center as the mecca of this production. In this sprawling interior landscape an infinity maze of interlocking cubicles evokes the cacophony of productivity in office spaces, with stacked chairs mirroring the Kaaba, the faithful are forever bound to circumnavigate the vicious cycle of capitalism. The intricate geometric patterns recall Islamic craftwork, further intertwining the hierarchical and belief structures of both implicated organisations. The individual is assimilated into this structure, sublimating the self towards the coordinated fabrication of the venerated profits. In the holy temple of capitalism, both secular and religious, man is in a symbiotic relationship with the objects of production.
